07 Must-Use Google Seo Tools
Whether you have money to buy Ahrefs, Moz, or SEMrush, the following SEO tools should be used first, especially Google Analytics (GA), Search Console, keyword planning tools, PSI performance software, structured testing tools, In the face of Google with a market share of more than 90%, of course, Google's SEO tool software should be used. Whether it is collecting website data, website optimization management, keyword analysis, website performance testing, website structure data... Several free tools have been reached, and now the implementation of SEO is not like the previous blind man, but has a clear work content, and it is right to do it seriously.
1. Web Analytics Data Tool - Google Analytics
Google Analytics (referred to as GA) is a website analysis software provided by Google . Its function is to "view website traffic". Whether it is a corporate official website or an e-commerce website, GA data can know various traffic data of users, including: from what pipeline? What country (region) do you come from? How long much time do you stay on the site? Does it pop up immediately after arriving on the website? Which pages are the most popular? How many people bought the product? How many inquiries were converted? How many people reach through organic keywords? How many people are paying for keywords? ..., this is an SEO software that can fully understand website data, and is also the most important tool for website traffic.
2. Website Architecture Optimization Tool - Google Search Console
Google Search Console, referred to as GSC, GSC is Google's most important SEO optimization tool , no one. Whether you are an SEO rookie or an SEO expert, you have to install the GSC software, because this is the most real natural traffic data on the website, and it is also inaccessible to the big data of paid SEO software. This tool can monitor the ranking and exposure of keywords. Clicks, CTR, can also view various website architecture, mobile device availability, website structured data, page experience, internal and external links, can also submit sitemap (Sitamap), check page submission and index status, check website content Is it wrong, duplicate content.... There are endless functions and they are still being upgraded, and new functions are often seen. GSC is the SEO software that must be installed to perform SEO, and the paid SEO software can only be used as an auxiliary The tools are still mainly based on GSC data.
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3. Website Speed Test Tool - Google PageSpeed Insights
The three major elements of SEO ranking: structure 30%, content 60%, links 10% , structure accounts for 30% is a very important ranking factor, how to test the website structure is good? Is to use Google PageSpeed Insights this SEO software, referred to as PSI. PSI can detect various performances for website content, including: user experience, website speed, response time, JavaScript performance, image efficiency, CSS compression, third equation efficiency... After the detection, there will be scores, and the red letter is poor (0 ~49), the orange word is medium (50~89), the green word is excellent (90~100) , and the SEO ranking should be at least 80 points or more to be better. In addition to the score, after the PSI test, the reasons for the difference in scores will be listed below. You can correct the listed reasons to strive for a high score for the structure. PSI is the most important SEO software for testing website performance. Many design companies cannot do the structure. High scores are not important, if not, why does Google design such SEO tools? Think about it and understand.
4. Keyword Search Trend Analysis - Google Trend
Google Trend is Google's SEO software that provides "Keyword Search Trend Analysis". Google Trend can see the trend of the most popular search terms according to countries, years and regions. This trend can be used as a future keyword choice, especially in popular industries. You can make good use of this SEO tool to create more traffic with popular keywords. However, for non-popular traditional industries, professional manufacturing industries, and non-general consumer B2C websites, the data of this tool is not so specific, you must choose keywords It is recommended to use Google's keyword planning tool, and you can also see our extended reading.
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5. Google Structured Testing Tool
Search engines cannot fully understand what a website really wants to express. If a website takes the initiative to tell the search engine “what is the content of the website” with well-defined “structured data”, it will be easier for Google to understand the website. The structure can express a total of There are more than 30 kinds of website data, which are still increasing. Structured data is the data written in the html of the website. Interested friends can read the following extension. The Google Structured Testing Tool is an SEO tool that "detects whether the structured data of a website is well written". A website with written structured data is definitely good for SEO, and you can get better search results in the compound search results. It can also increase the chance of the website being clicked. To perform SEO, you have to write structured data.
Supplementary note: Google, Bing, Yandex, and Yahoo four search engines have jointly formulated a set of "structured markup" rules, and the rules are all in the Schema.org website.
6. Website Structure Detection Tool - WEB.DEV
Google also has another website detection platform WEB.DEV. The detection data has some overlap with the Google PageSpeed Insights (PSI) detection data, but some are not available in Google PageSpeed Insights. The detection is mainly based on four standards, effective, barrier-free , optimization, SEO, the website will be scored after the detection, and a proposal to improve the website will be put forward. It can be used as one of the SEO software tools for website.
7. Keyword Planner - Google ADS
Google ADS has a "Keyword Planning Tool" tool software, which can get a keyword search report. According to this search data, you can know the monthly search volume, competition level, click value (CPC), SEO (free key) of the keyword. Words) and ADS (paid keywords) should be used interchangeably. The keywords obtained after analyzing the data are meaningful. The ADS keyword planning tool is one of the most important SEO tools and software, which can help you select keywords for execution. SEO articles, but this tool will be like the picture below without paid advertising. The search volume can only have a numerical range, and there is no precise search volume, but it is barely enough for us to perform SEO judgment traffic.
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