Top 09 Free SEO Tools You Should Use
When creating online content, it's important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing this will ensure your posts are as optimized as possible. Search engine optimization tools can help you find ways to increase your website's visibility.
Search engine optimization can seem intimidating to newcomers, but there are some free SEO tools that are just as powerful as paid search engines.
Here are the best free SEO tools and software.
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1/ The Best Free On-Page Optimization Tools
Rank Math Plugin
Rank Math is a WordPress plugin that helps you optimize your website content. It lets you add meta titles, descriptions and structure your data easier. Just download and install this plugin on your WordPress site to get started.
benefit
Rank Math gives your content an SEO score for each page. When you specify your target keyword, this plugin suggests how to increase your ranking for that keyword. You can also identify and fix dead links on your site and redirect URLs to new pages.
Yoast SEO plugin
The Yoast SEO plugin makes it easy to optimize your WordPress site and identify gaps in your content. If your website is running on WordPress, install and activate the Yoast plugin to get started.
benefit
The Yoast plugin allows you to improve and modify your content in three ways: SEO, readability and social. With Yoast, you can set meta description, title, canonical URL, tag indexed/non-indexed pages and other background settings on your website. This plugin will assign a readability score to each article by measuring sentence and paragraph length and other criteria. And Yoast also has great features that help you improve the shareability of your posts on social media.
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2/ The Best Free Keyword Research Tools
google trends
As the name suggests, Google Trends helps you track the momentum of your industry and the popularity of trends over time. Use this tool to identify current trends and use that information to trade timely and relevant content marketing strategies.
benefit
Google Trends gives you a clear picture of how a particular trend has changed over time and how people's search patterns around it have changed. To use Google Trends, first enter a keyword. Over time, you'll see people's interest in the topic, which regions are most interested, and other keywords people searched for related to that query. This tool works best when combined with other keywords to show trend comparisons over time.
Ahrefs word generator
Ahrefs Keyword Generator is a lite version of Ahrefs full tool that will show you the top 100 related keyword ideas for a searched keyword or phrase. To use this free tool, enter up to 100 keywords or phrases into the search bar. You'll see a list of the top 100 keywords related to your search, along with the search volume when the data for that keyword was last updated, and the Keyword Difficulty of the top 10 keywords on the list.
benefit
This tool lets users experience what Ahrefs' complete tool can do and is perfect for someone who wants to explore some industry keywords. Along with a keyword, you can also see the top 50 questions related to that keyword.
Ubersuggest
Ubersuggest is a free SEO tool that helps users generate new keyword and content ideas. This tool will give you a high-level overview of your search keywords. This is a great tool to have when looking for new ways to fill your social media or content calendar as the tool will also reveal relevant long-tail keywords and make content suggestions based on keywords.
benefit
When you do a keyword search, you'll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. The tool will also give you the average number of backlinks a website should rank for that keyword.
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3/ Analysis of the Best Free SEO Tools
Google Search Console
Google Search Console (GSC), formerly known as Google Webmaster, helps you understand how Google crawls and indexes your site. To use Google Search Console, create an account and add your website as a property within the account. Once you have added your domain name, verify that you are the owner of the website before you can access all of its features.
benefit
There are several features to highlight about Google Search Console, one of which is that it can help you diagnose technical errors on your website. It also helps you understand which keywords or content are ranking for your website.
Bing Webmaster Tools
An often overlooked tool, Bing Webmaster also has a complete analytics suite to help you analyze your website and search analytics. Create your free Bing Webmaster Tools account, add your website, and verify your ownership of the website. Then create or upload a sitemap. Once that's done, you can start using Bing Webmaster Tools' features and suggestions to optimize your website and its content.
benefit
Bing Webmaster Tools can provide useful keyword research, reports, and can crawl your site to identify problems. This is a great way to get a virtual second opinion on your website, or find any new information that Google Search Console doesn't reveal.
Google Analytics
To know if your SEO efforts are working, you need to analyze your site's findability to see where your traffic is coming from. You may notice a spike in traffic after post-optimization, but another source of traffic could come from social media. Google Analytics gives you in-depth details about your website visitors, along with real-time activity.
Using an existing Google account, log into Google Analytics and connect to your website. For the most helpful SEO information, pair it with your Google Console account. When you connect the two tools, you'll be able to see the keywords people are using to find your website, determine your click-through rate on those keywords, and more.
benefit
Google Analytics lets you see how people interact with your website. Using Google Analytics, you will be able to see how many people are visiting your website, where your traffic is coming from, how long people are spending on the page, and more.
4/ The Best Free Tools for Link Building
Ahrefs Backlink Check
Like their keyword research tool, Ahrefs Backlink Checker is a free version of the full tool that shows you the top 100 backlinks for any website you search for. To use this tool, enter the URL into their search bar and you'll see the site's Domain Rating, number of backlinks, and number of referring domains.
The tools above were chosen and highly recommended to use and they are free of charge .
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