Seo From Basics :Analysis Tools Needed to Write an SEO Website Diagnostic Report

Seo From Basics :Analysis Tools Needed to Write an SEO Website Diagnostic Report

SEO terminology : Learn SEO from zero basics

For some SEO personnel who are just getting started, they usually learn SEO with zero basic knowledge, and they do not have a special understanding of some basic SEO terms, which leads to a poor understanding of SEO-related knowledge.

It seriously affects the learning progress. For this reason, it is necessary for us to summarize and summarize some basic vocabulary of SEO.

So, to learn SEO from zero basis, what SEO terms do we need to master?
Based on previous training experience, Technik77 believes that it is necessary for students who have just entered the SEO field to understand the following:

1. Algorithm  

It usually mainly refers to the relevant rules of search engine ranking. The ranking of any keyword in the website is reasonably evaluated and displayed through the search engine algorithm. Simple understanding, it may be a complex set of sorting rules. It is zero-based learning SEO, the first thing to focus on, and it is equivalent to the SEO optimization guidebook.  

 2. Weight 

In terms of weight, it mainly refers to the profitability of a website in a certain vertical industry in search engines. If your influence in this industry is relatively high, then your entire site ranking will be higher. 

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3. Snapshot 

Baidu (that is a chinese forum that is good for seo ) snapshot is mainly used for search engines to crawl the text backup version of web content. Even if your website is temporarily closed, you can use it to view related content. It usually shows the time when it was first crawled. Of course, it Sometimes it is not particularly stable and often produces exceptions, which does not necessarily mean that your website is punished. 

4. External chain In SEO

There are relatively many SEO terms related to external links, which mainly include: 

• ① Backlinks: It is usually a collection of external links and internal links on a website.
• ②Incoming links: Incoming links, usually mainly refer to third-party websites, non-local domain names, external links pointing to the target domain name.
• ③High-quality external chain: It mainly refers to the quality of the external chain: whether it is highly relevant and has a certain authority. 

5. Spider :

Usually mainly refers to Baidu spider, which is mainly used to crawl any page on the website, to understand the infrastructure of the entire website, as well as the correlation with the core theme, its crawling times, which seriously affects the inclusion of the website.

6. Inside the station  

• ①404 page: It mainly refers to the server status code. When the URL you visit does not exist, the server will automatically feed back the page to the search user. Setting this page will help retain users and improve user experience.
• ②Sitemap: It usually mainly refers to the URL map of the website structure, which records all the URLs in the entire website.
• ③Keyword density: mainly for the total length of the word frequency of a keyword in the content page, as a percentage of the entire content page, it emphasizes what the core content of this page is from the side.
• ④Robots protocol: It is mainly to block pages that you do not want to be crawled by search engines. If you do not have any restrictions, it is necessary to not set this file in the FTP and directory.

Regarding , there are still many related SEO terminology words that need to be known. The above content is some basic reference for everyone to discuss.

How to Write an SEO Website Diagnostic Report 

It seems that SEO diagnosis is only related to third-party SEO service agencies. In fact, it is not. SEO practitioners need to write an SEO diagnosis report at each stage, which is conducive to intuitively assessing the effect of your work in a stage.

So, how to develop a website SEO diagnosis plan?

For the website diagnosis plan, it actually covers two parts, one part is the free SEO diagnosis report, the basic problems of the website, and the other part is the SEO diagnosis recommendation book, which is given by the SEO diagnosis service organization to give rectification opinions. Today, we will focus on analyzing how to write a basic SEO diagnostic report and what aspects it includes:

1. Website domain name diagnosis 

• ①Inclusion of website domain names:
• What is the scope of the indexing ratio of the page, the indexing ratio of the key pages of the core keywords, the indexing situation of the original and forwarded pages, it will clearly reflect whether the search engine is friendly enough to the site. 
• ②Whether the domain name is punished:
• When checking whether a website domain name is punished, many SEO tutorials will use the home page of the site website and whether it is in the first place in the search results to judge whether it is punished or not, which is one-sided. The best way is that you search for your full page title, if a lot of page full titles are not ranked first in the search structure, then you are likely to be penalized. 
  

2. In-station structure diagnosis 

• ①URL flattening or tree structure For websites with a small number of pages, it is recommended to have a flat website structure, while for a large number of websites, choose a tree-like structure, and try to ensure that 3 clicks can reach any independent page in the site. 
• ②Whether the breadcrumb navigation contains keywords and links The breadcrumb navigation of the website is often ignored by many SEO personnel to include the target keyword. If the conditions do not allow, you can use the title tag instead. At the same time, you need to ensure that the breadcrumb navigation is a hyperlink, and use plain text as the "big coffee" of breadcrumb navigation. Lots of people are there. 
• ③Whether the URL is standardized In short, try to change the dynamic URL to static or pseudo-static, so as to reduce the probability of search engines crawling duplicate pages too much.
• ④ Mutual recommendation within the chain Internal links, whether to recommend each other, ensure that each internal link is related, whether the anchor text of the internal link is natural, and avoid too single inclusion of keywords. 

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3. Diagnosis of website code

• ①Whether the website code is concise, avoid excessive redundancy, simplify and merge CSS and JS code. 
• ②Whether H1-H3 tags, tags, and No-follow tags are used reasonably. 
• ③ Whether each page of the site is frequently updated, attracting spiders to crawl continuously, you can use the code to call the latest article in the sidebar to solve it. 

4. Keyword Diagnosis 

• ①Whether the title contains keywords 
• ②Whether there is accumulation of keywords on the content page, and whether semantic related content is considered.
• ③The core keywords and long-tail keywords, whether the layout of each column and content page in the station is accurate. 
• ④ Whether the keyword pages with search volume are included. 

5. SEO external link diagnosis 

• ①Whether there is too much no follow in the friendship link, and the situation of being punished, what is the ratio of the weight mismatch.
• ②Whether there are too many one-way export links and whether they point to industry expert pages. 
• ③ External link quality assessment: the number of main domain names, the number of well-known expert pages, and the ratio of low-quality links.
• ④Whether the existing release channels of the external chain are too single. 

6. Social media influence

The evaluation of social media influence is a missing part in many SEO diagnostic analysis reports. It intuitively reflects the influence of a site’s brand. 

We know very well that the search volume and click-through rate of brand words will directly affect the increase in website weight. 

So, what SEO analysis tools do you use when doing SEO diagnostics? You may need: external link analysis tools, keyword ranking tools, and content page indexing tools. We will not recommend them one by one here. We will start a topic on SEO tools in the future. We will recommend some high-quality SEO tools at home and abroad in this topic.

The SEO diagnostic analysis given above is a relatively basic analysis, and there is no further discussion on the content and page loading speed, which is only for your reference.