How To Rank Top in search engines:11 things you should know

 How To Rank Top In Search Engines:11 things you should know

The job of ranking websites is called SEO. There are many factors that determine whether a website is good or bad.
There are many factors that affect website ranking. After doing basic website optimization, the last thing that affects the user experience is the user experience.

Search Engines Ranking

Search engine algorithms are kept secret, but search engine algorithms are derived from two methodologies: procedural reasoning and user judgment. So how to know some knowledge of website search engine algorithm. We all need to study it. website optimization After investigation.

1. The quality of web content is one of the factors that improve website ranking. 

In terms of importance, webpage lineage is a transitive factor, which is simply imported from the outside; the quality of webpage content is a structural factor, which is determined by various characteristics related to the webpage itself. Although the search engine is not smart enough in this regard, there are still many means, the most important of which is the originality of the content and the freshness of the content, especially the originality of the content. The better the content quality of a web page, the weight and the higher the ranking. 

2. Good pedigree of web pages can improve website ranking

A web page is born with a kind of weight, and this weight comes from the url. The search engine will analyze the url of a web page and get two kinds of important information. The first is the situation of the domain name. The domain name has weight and will be directly passed to this page; the second is backlinks , where each back link is located. Pages are also weighted and will be passed to this page as well. Note that the weight of the domain name is not equal to the weight of the homepage. Search engines will determine the weight of the domain name according to the weight of the homepage, the overall situation of the website, and other factors. The better the pedigree of a web page, the weight and the higher the ranking.

3. Keyword Relevance

The webpage text field is a concept created by the author. What I want to explain is that when the search engine judges the relevance between keywords and webpages, it not only examines the text inside the webpage, but also examines the text outside the webpage, mainly including The text of the backlink anchor text, the subject text of the backlink page, and the subject text of the domain name, all of which make up the text field of this web page. The so-called theme text means that the search engine will assign some text to each domain name and each page, and these texts reflect the theme of this domain name or this page. Note that the search engine will translate the keywords searched by the user into the keywords of the actual internal query according to the user's search intent. The relevance of keywords to a web page is determined by the density and distribution of keywords in the text domain of the web page. The more relevant the ranking, the higher the ranking. 

4. the importance of user judgment to search engines Relevance and weight. 

the data source is not from the judgment of the user, the search engine is very clear, the most important thing is whether the user thinks it is good or not. Search engines will spare no expense in order to obtain data sources judged by users. 

5. The impact of user experience on website ranking

In the Internet, there are many factors that affect ranking, but not only in their own optimization, user behavior is also one of the important factors affecting ranking.

Let me explain to you which user behavior can affect the ranking of a website. Dear webmasters Friends can pay attention to these places when doing SEO optimization in the future.

1. CTR
The percentage of website pages that are clicked on in web search results.Although the CTR is mainly determined by the ranking, due to differences in the popularity of the website, user experience, title writing, etc., some pages may also be ranked lower, but have a relatively high CTR. All search engines record the click-through rate of the search results and find that some pages have an average click-through rate that is higher than the ranking position of the site where they are located. These pages may be considered more useful to the user and thus given a higher ranking.

2. Website Traffic and Alexa Ranking
This is the most direct and the most error-prone factor. Especially the Alexa ranking, due to uneven sample distribution and easy cheating, it is often very different from the real traffic of the website, but the traffic of the website can explain the popularity of the website to a certain extent.

3. User characteristics
Regardless of whether it is a new user or an old user, if a user returns to visit the same website multiple times, it shows that the website is useful and should be given a better network ranking. If the user himself is an expert in the field, he may also have an influence on the ranking of the website promotions visited.

4. Website viscosity
The indicators that reflect the website viscosity, such as pop-up rate, visit time, and number of visited pages, can also be recorded by the toolbar. pop-up rate , the longer the stay time, and the more pages visited, indicating that the user experience of the website is better, which may ranking have a positive impact.

Ranking Factors to rank top in search engines

1. Blindly stacking keywords

A large number of keywords appear in the TITLE or KEYWORDS or description of the website and are used repeatedly. Generally, the density of keywords in these three contents should not exceed 3, and repeated keywords should not appear multiple times.

2.uncharacteristic popular keywords

keywords, titles, and descriptions should not contain too much content, and there should be too many uncharacteristic popular keywords.
For example, your keywords are all popular keywords such as beauty, entertainment, pictures, games, etc., instead of Japanese beauty, copycat entertainment, spoof pictures, office games, etc., which are in line with the refined and specialized keyword content of your website. In this case, the most direct result is that Baidu ignores you directly, because your content can be found on many websites with high authority, and Baidu and the original can throw you aside.

3. Change the website title, keywords, description, etc. too frequently.

According to my experience here, Baidu's habits are very sensitive to these changes during this period. It is best not to touch these contents for half a year, otherwise Baidu will definitely respond. Therefore, it is recommended that you do not easily modify or a lot unless you have to. Replace the content of the vocabulary you set, and even if you want to modify it, the period of each modification is not less than 1 month, and the content of the adjusted keywords does not exceed 2.

4. the template of the website and the classification structure of the website.

It is enough to have a good grasp of this part. The fundamental main content of the website should not change frequently. It is enough to change the template and classification structure for a period of 2 months. If it is not too short, Baidu will not punish you too much. , just remember to keep the access address path and page file that have been included before when changing the template, so don't find the server everywhere.

5. Problems with backlinks and affiliate links .

On the one hand, the density of keywords is too high, and the density of the external chain is too high, so that Baidu is very sensitive to know that you are cheating. The site also belongs to the untrusted site, and the authority is automatically reduced.

6. The website should use frame pages as little as possible.

Do not use multiple domain names to point to the same site directory, and even avoid multiple jumps. Not much to say about this situation, if your website is for some special purpose If you need to do this, then you need to study and consider separately when doing SEO optimization.

Ranking Ideas you should know

Most search engines keep their algorithms secret about how equal they are. Search engines may use hundreds of factors to rank lists; each factor and its weight may be constantly changing.
Much of the thinking in contemporary SEO—what works and what doesn't—is largely based on observation and guesswork based on insider information. Some optimizers have to run controlled experiments to obtain results from different optimization methods.
Nonetheless, here are some considerations for search engines as they develop their algorithms, and this optimize website rankings may allow readers to guess which route they might take:

• Age of site.
• How long has it been since the domain was registered.
• Age of content.
• Regularity of new content additions.
• The age of the link, the reputation of the linking site and its relevance
• General on-site factors.
• Negative on-site factors (e.g. too many keyword meta tags, obviously optimized, hurting the site).
• uniqueness of content.