What Are Backlinks In Seo: How To Get Them
Backlinks are extremely important in the website SEO process. Backlinks include links to other external websites and internal links to your own website.
For SEO, backlinks are a very important factor in obtaining good search engine rankings, so the quality of backlinks directly affects the overall website SEO and search engines the traffic the website gets Search engines can already subdivide web pages into different blocks, each block has different importance, and the value of exported links is different. In general, the main body of a web page is the most important. The importance of backlinks on the main content is than other positions. However, if a lot of backlinks are rapidly added in a short period of time, it will easily be Google put into the " sandbox , which means that the website will not be blocked by Google, but it will not be able to rank well. . So don't be too hasty to increase your backlinks, just do it step by step.
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1. Why are backlinks so important in SEO?
The answer is - relationship. When Google detects that your content is connected to many web pages, it can determine that your brand is reliable, so your website can rank higher on the SERPs.
However, the number of links is not the most important, the quality is the most important. So your content shares the heat generated on a blog post with only 2 or 3 views, and your connection to sites that keep getting hundreds, preferably thousands, of views every month The heat is simply incomparable.
2. The role of backlinks:
- SEO experts, one thing recognized is that backlinks play a vital and positive role in search engine optimization, as follows:
- Backlinks from external chains have certain voting rights, which is conducive to the improvement of page weight.
- The anchor text of backlinks is conducive to improving keyword rankings.
- The relevance of directional links is conducive to obtaining more website traffic.
- Fast index, let Baidu quickly index.
3. How to Build Backlinks:
a. List strategy
By creating compelling headlines and useful content, such articles can get a lot of clicks, reprints, and citations. This process is the process of adding backlinks to your website.
b. Use hot topics skillfully
On websites of related industries, publish some high-quality articles about hot topics, which can not only bring some backlinks, but also bring a considerable amount of traffic to the website.
c. Through third-party platforms such as blogs
SEOers who have built blogs know that blogs have the function of friendly links. Add your own site to your own blog and increase backlinks through this method.
d. Professional and authoritative content
If you want more sites to make a backlink to your site, the first premise is that they may need your site's content as a reference. Therefore, you can make your content easier to understand, explain the profound things in a simple way, and make it easier for visitors to understand; and make your own data authoritative data. This will get people to spread the interest of your website.
e. Leave a comment
Many platforms have a comment function, and you can use this to cleverly leave the name and link of your own website.
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f. Use the interactive platform and leave a link
On some Q&A platforms, you can leave a link to your own site by answering someone else's question.
g. Partner, link exchange
You can increase backlinks by adding friend links. The website of the friendly link must be higher than your own website.
k. Publish external chain through external chain platform
External links are also a form of backlinks. Therefore, when the external chain platform publishes soft articles, it can add the link of its own site, which can also increase the backlink.
Backlinks are crucial and play a large part in SEO optimization. Therefore, in-depth understanding of link backlinks, knowing and implementing the methods to increase backlinks.
4. How to increase backlinks?
From the perspective of SEO, we usually think that increasing backlinks mainly refers to increasing external links. There are many channels for increasing backlinks, but we have the following suggestions for building backlinks:
- Control the number of backlinks and improve the quality, such as: creating high-quality external links.
- Try to source vertical websites with high weight and high relevance.
- After obtaining high-quality backlinks, appropriately expand the breadth of backlinks.
- Do not use cheating methods to increase backlinks.
- If you want to build backlinks, you can refer to: Free construction of external links, this article.
5. What is the difference between backlinks and external links?
As mentioned above, backlinks include external links and internal links. The mutual links between internal links can also be called backlinks. This is the biggest difference between the two. If you run your website to a certain bottleneck, if If you haven't started an internal link strategy, you can use internal backlinks at the right time to improve your rankings.
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6. General principles of backlinks
a. Anchor text (link text) for backlinks should be diverse
Many webmasters will tend to use important keywords in all backlink anchor text. Actually this is dangerous because it looks unnatural. Spontaneous, natural backlinks are bound to use a variety of link text, not uniformity. Like links to my blog, many of which use my name ZAC.
b. Links should come from relevant pages
Don't add hundreds or thousands of backlinks in a short period of time. This unnatural rapid growth is one of the important reasons why a website enters the Sandbox sandbox effect, and it may be punished more seriously.
c. High PR Pages
Of course, backlinks from high PR pages are great, but if all your backlinks come from PR4, PR5 or higher pages, it's probably not natural.
from good neighbors.
d. High quality and relevant websites
Linked websites will form a community-like network, and the quality and relevance of the websites in this network will affect each other. If your site has a lot of backlinks from porn sites, gambling sites, sites that sell Viagra, that's not a good sign.
The link should come from a different IP address to make backlinks more natural.
e. Exchange Links or Affiliate Links
Although the importance of affiliate links is getting less and less, especially after Big Daddy. But linking is a very natural thing after all, as long as it is not excessive, not purely to increase the PR value, it is still worth doing.
f. Link to content page
Don't put all the links to your homepage, but should spread some of the links to other content pages, and the link text should also be changed accordingly. Blogs are a good example. When many blogs refer to each other, they will not link to the home page, but link to the article page.
g. Avoid buying links
It should make your backlinks look less like purchased, or sponsored, or advertised, but more like natural, normal links.
Does the page linking to you also link to other bad pages?
7. How to check backlinks?
Querying backlinks can be queried in the following two ways: Baidu commands and backlink query tools
① domain:
domain name, enter the above command in Baidu search, you can roughly estimate.
② Backlink query tool:
You can query through the related tools of Webmaster's Home and Aizhan.com, which are relatively accurate.
Try This Backlinks Checker By Ahrefs
Backlinks have a certain voting weight for SEO, and friendly links are also one of them. The above content is only for your reference.
Build Backlinks Automatically
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